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POPSBye, Bye Business School, Bye Bye MBA! Mr. Hammond of Alerian noticed the same trend while he was an analyst at Goldman Sachs. His co-workers who went to business school either wanted to change careers, or they were not doing well in their current jobs, he says. If he were looking at someone who went to Harvard Business School after the two-year analyst program at Goldman, “I’d be suspicious,” he says. “I’d be saying, ‘What was it you were doing wrong that you couldn’t get a promotion at Goldman or did not pursue an opportunity with a private equity or hedge fund?’ ” Mr. Hammond of the Alerian hedge fund recently hired someone from Carnegie Mellon’s business school because of that person’s engineering talent, not the skills he learned in business school. While Mr. Hammond says he understands why his new employee went to business school to move into finance, he would look less favorably on someone in an M.B.A. program who had left finance to go to business school.
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POPSSimplified Online Marketing Focus on having an active online presence where customers can find you, and then engage your customers in conversations online.: - select a few tools that fit your business and your customers, build your online presence, and develop relationships with current and potential customers through conversation. - Contribute useful information to the online communities. Like the best in-person networking, online relationships will connect you to new business opportunities - Don't try to do it all. What will customers think when they find that you have dozens of profiles, but they are mostly inactive and un-updated? (Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it's pay-per-click ads, then it's something else.)
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