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POPSTwitter Tips for Effective Customer Service I've always said Twitter (along with all Social Media in general) is great for four reason. Customer Retention, Customer Acquisition, Online Reputation , and Search Engine Optimization (namely backlink strategies.
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POPSWhy Banner Ads No Longer Engage Seems pretty obvious, but people always stick with the easiest possible solution. but why should your ad deliveries and formats change with the segmenting market.
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POPSGoogle Wave. Awesome Since marketing is now all about engagement - Google makes it easy to pull it all into one place. Check it out.
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POPSOrganizing your Social Media Universe No one said it was easy. Like any good organizational plan, just make your list and mark it off as you complete it. Set your daily tasks and check them off one by one. Nice read.
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POPSTwitter today, Gone Tomorrow Just though this was interesting. They're farming servers like they are going out of style, and they still can't keep up with capacity...AND they haven't made a real dime outside of angel investments.
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POPSInsights on Social Media Marketing I've clipped out some helpful stats. Go read the rest of the article to see how much some big name interactive agencies are charging to maintain social media campaigns. Wow.