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    POPS    Everyone is Talking about Social Media...but how many of us are actually using it?
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Good stats to keep in mind
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    POPS    Before you Go Social, Make sure you're not Socially Inept. Rules of Engagment and Damage Control
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Great things to keep in mind when you're trying to take your opinions, your business, your products or services, your 'whatever' online and to the masses via blogs and personal websites.
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    POPS    Email Marketing Spend to reach $2 Billion by 2014.
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Definitely agree that email as a marketing channel needs to better integrate into social media. My bets on gmail being the big winner on that front.
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    POPS    The Once and Past King of Social Networking: MySpace cuts deep and digs in against Facebook.
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     As a marketing channel, MySpace was always too risque for most businesses to "network" in. Even from a personal standpoint. Social Media is quickly becoming a "middle age" activity, so MySpace has to mature is face before it can take on Facebook.
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    POPS    The End of the Recession Gold Rush. Survey shows rise of ad dollars as the recession nears end
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     Interesting stats on what marketing channels marketers and companies still believe to be the best for long-term branding. And how to measure the health of a brand.
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    POPS    Social Media Grows in Spend among Interactive Marketers despite the recession.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     Everyone wants to jump on the social media band wagon, but if you're a business looking to leap...get some help before you take the plunge. Check out www.Icoastalnet.com Social Media Marketing package today.
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    POPS    Whose Driving Twitter? Men and Women...and Why? Studies show surprising results. Find out more.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     Great stats on the generic behavior of the sexes in Twitter (specifically) and Facebook and other social networks. This information could help you refine your engagement activities from a marketing standpoint.
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    POPS    Twitter Lessons: Shoot for the Boom and Avoid the Bust
    iCoastal Net Designs
    by iCoastal Net Designs  6-11-2009   
     Great examples of how certain companies are using Twitter to leverage their brand.
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    POPS    The race is one. Facebook Vanity URLs can take you to the top...of the SERPs that is
    iCoastal Net Designs
    by iCoastal Net Designs  6-10-2009   
     As the article promises, I hope Facebook works hard to stop name squatting. And that the vanity URLs are for PEOPLE, not businesses.
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    POPS    How to Add an RSS feed to your iGoogle Page in Five Easy Steps
    iCoastal Net Designs
    by iCoastal Net Designs  6-9-2009   
     how to. easy. check it out.
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    POPS    Picking up the Pieces: Going Digital means Segemented Media Channels
    iCoastal Net Designs
    by iCoastal Net Designs  6-9-2009   
     Great article, with some great examples.
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    POPS    Twitter Tips for Effective Customer Service
    iCoastal Net Designs
    by iCoastal Net Designs  6-9-2009   
     I've always said Twitter (along with all Social Media in general) is great for four reason. Customer Retention, Customer Acquisition, Online Reputation , and Search Engine Optimization (namely backlink strategies.
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    POPS    Cool New Facebook e-Commerce Platform, Now in Beta.
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     Good for Facebook. They need to generate some profit so they can stay free.
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    POPS    One big ocean. Thousands of tiny ponds. The death of one-size advertising
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     It's a common thread. Segmentation. Usually not measured up as a positive (because it makes things more difficult, supposedly) segmentation is the bi-product of media saturation. Where not livining in a one color television, one network, one newspaper kind of world any more. There are so many outlets that people have their eyes on these days, you have to find the brights spots, the best rabbit holes. And the easiest way to do that is by behavior. That market may have gotten fragmented but you can easily find out a persons behavior just by gleaning a few tweets. Where they live, what they eat, where they shop, who they like, who they don't like. Think of it this way. As marketers, we're no longer like Sisyphus pushing ONE huge rock up a hill, we're juggling a dozen or more pebbles riding a unicycle across a tight wire.
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    POPS    The Twitter Contingency: What if in 140 characters or less
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     You have to read the whole article, but very informative. Great groundwork kind of stuff. Some business don't even really know how to send out OFFERS in a non-perfunctory way.
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    POPS    Why Banner Ads No Longer Engage
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     Seems pretty obvious, but people always stick with the easiest possible solution. but why should your ad deliveries and formats change with the segmenting market.
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    POPS    Real Estate Marketing and Social Media
    iCoastal Net Designs
    by iCoastal Net Designs  6-3-2009   
     I couldn't clip all the stats, but here's some great insight on how the real estate industry is leveraging the online social media to sell.
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    POPS    Twitter Quote: Create a Brand People Talk About
    iCoastal Net Designs
    by iCoastal Net Designs  6-3-2009   
     Quote speaks for itself. Engagement. (Ignoring the implication of an A-B company talking into up with underage audience.
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    POPS    Google Wave. Awesome
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Since marketing is now all about engagement - Google makes it easy to pull it all into one place. Check it out.
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    POPS    What Small Businesses Think of Twitter
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Great stats and charts to help close the deal on any Twitter marketing proposal.
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    POPS    Will Social Media Remain Relevant?
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Indepth article on the staying power of Social Media. I also clipped out some great examples of successful engagement campaigns.
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    POPS    How to Handle your Social Media Conversation
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     That's always one of the questions I get when pitching social networking as a marketing tool. What do I do? I know I have to engage, but what is the proper etiquette? This article covers that issue quite well. A great how-to to pass along to any staff member(s) who are handling your brand's social media accounts.
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    POPS    Get them where they Browse
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Great article on using add ons, plug ins, apps, widgets, and tool bars to give your customers exactly what they want, where they want it....which gets your business exactly what it needs. Customers.
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    POPS    How Adobe Harnassed the Power of Facebook
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Great Case Study, provided by iMedia Connection, on exactly how Adobe took it's static Facebook presence, and created an engaging group page that paid for the effort in spades.
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    POPS    How to Build a Better Brand non Twitter
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     This is a great article by iMedia Connection. Not sure how Twitter can market your business? This should get the wheels turning.
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    POPS    Where Social Media Marketing Measures into the New Marketing Mix
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Not bad statistics to know.
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    POPS    Topsy - New Search Engine
    iCoastal Net Designs
    by iCoastal Net Designs  5-27-2009   
     Looks useful. It's to early to say, but I'm definitely keeping my eye on it.
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    POPS    Organizing your Social Media Universe
    iCoastal Net Designs
    by iCoastal Net Designs  5-27-2009   
     No one said it was easy. Like any good organizational plan, just make your list and mark it off as you complete it. Set your daily tasks and check them off one by one. Nice read.
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    POPS    Twitter today, Gone Tomorrow
    iCoastal Net Designs
    by iCoastal Net Designs  5-26-2009   
     Just though this was interesting. They're farming servers like they are going out of style, and they still can't keep up with capacity...AND they haven't made a real dime outside of angel investments.
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    POPS    Insights on Social Media Marketing
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     I've clipped out some helpful stats. Go read the rest of the article to see how much some big name interactive agencies are charging to maintain social media campaigns. Wow.
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    POPS    Intergrating Social Media with Email
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     Here's another cool example of how companies (this one is Overstock.com) are tying it all together.
    — end of the list —

    iCoastal Net Designs social media

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