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    POPS    Marketing's New Religion. Conversion the Metric of Choice.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     All I can say is no kidding. Conversions means dollars, as in return on dollars spent for the conversions. Though "knowing your brand" by impressions, etc...could still lead to conversions in the long term making it harder to track relevancy.
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    POPS    SEO. Answering the question(s) you don't like to answer. How long will it take to show results?
    iCoastal Net Designs
    by iCoastal Net Designs  6-12-2009   
     Who can blame a business for asking this question in regards to SEO. After all, that's what they're paying for...results. This article is accurately sums up the answer (or lack there of). There are no absolutes when it somes to SEO because you are chasing something that wants to stay hidden and will change as soon as it feels it's been figured out - the algorithm. My recommendation for any SEO company or specialist is to sell the reality of SEO. There's no secret magic to SEO, just technical know how and proven tactics. (both things few businesses have when it comes to websites and search engines).
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    POPS    Blackhat SEO: Website Hijacking through outdated code. U.S. could be next.
    iCoastal Net Designs
    by iCoastal Net Designs  6-11-2009   
     Though this article obviously unearthed the problem in the UK, I wouldn't doubt that it's coming across the pond (or already has). After all the UK is much more tech savvy than the US. Good lesson to learn. Always update your software, code, feeds, browsers, apps, etc. There are bad people everywhere, not just in the UK
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    POPS    The race is one. Facebook Vanity URLs can take you to the top...of the SERPs that is
    iCoastal Net Designs
    by iCoastal Net Designs  6-10-2009   
     As the article promises, I hope Facebook works hard to stop name squatting. And that the vanity URLs are for PEOPLE, not businesses.
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    POPS    How to get the most SEO mileage out Website Navigation. How to Plan, What to do, What not to do
    iCoastal Net Designs
    by iCoastal Net Designs  6-9-2009   
     Great insight. Always run across this debate when going through the design and development stage with clients. You could use also use "robot navigation" footer link navigation. Visible to the search engines, mostly ignored by web visitors.
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    iCoastal Net Designs seo

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