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    POPS    One big ocean. Thousands of tiny ponds. The death of one-size advertising
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     It's a common thread. Segmentation. Usually not measured up as a positive (because it makes things more difficult, supposedly) segmentation is the bi-product of media saturation. Where not livining in a one color television, one network, one newspaper kind of world any more. There are so many outlets that people have their eyes on these days, you have to find the brights spots, the best rabbit holes. And the easiest way to do that is by behavior. That market may have gotten fragmented but you can easily find out a persons behavior just by gleaning a few tweets. Where they live, what they eat, where they shop, who they like, who they don't like. Think of it this way. As marketers, we're no longer like Sisyphus pushing ONE huge rock up a hill, we're juggling a dozen or more pebbles riding a unicycle across a tight wire.
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    POPS    The once and future state of Print Advertising
    iCoastal Net Designs
    by iCoastal Net Designs  6-3-2009   
     Great if not depressing stats. Print has a future, as long as it jumps into the engagement game - say with the Amazon Kindle or Google ebook service.
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    POPS    Newspaper discussing Paid Online Content
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     They pay their staffs to produce the content, that in turn is suppose to attract the content, which justifies advertising rates....and they've been getting fleeced by RSS feeds for years. It's their content, they should get paid for it. Google sure as hell has.
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    POPS    Stop Picking on Print. A Plea from Newspaper Association of America
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     In defense of print. All Internet and Interactive Marketing should be put into check from time to time. He should have mentioned Amazon's Kindle.
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    iCoastal Net Designs newspaper advertising

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