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POPSAdobe Places Bet on Bringing Flash to Mobile Devices. Beyond the implications for games and video, what would it mean for mobile formatted websites. Are those going the way of the Dodo, or would a change like this produce a hybrid. Web version, Mobile version (for less than 3G network devices) and those websites formatted in size, but not necessarily in overall load time.
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POPSOne big ocean. Thousands of tiny ponds. The death of one-size advertising It's a common thread. Segmentation. Usually not measured up as a positive (because it makes things more difficult, supposedly) segmentation is the bi-product of media saturation. Where not livining in a one color television, one network, one newspaper kind of world any more. There are so many outlets that people have their eyes on these days, you have to find the brights spots, the best rabbit holes. And the easiest way to do that is by behavior. That market may have gotten fragmented but you can easily find out a persons behavior just by gleaning a few tweets. Where they live, what they eat, where they shop, who they like, who they don't like. Think of it this way. As marketers, we're no longer like Sisyphus pushing ONE huge rock up a hill, we're juggling a dozen or more pebbles riding a unicycle across a tight wire.
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POPSText Messaging Until the Wheels Come Off Well, though these stats probably warm the hearts of some twisted marketing heads, it's got to make you wonder how safe the driver is on the other side of that yellow line. Text messaging can be effective, but dead drivers don't buy anything. And can you imagine the backlash if the media actually published the last thing the driver looked at on their cell phone...and it was your company's ad? Talk about a twitterstorm.
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