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    POPS    Everyone is Talking about Social Media...but how many of us are actually using it?
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Good stats to keep in mind
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    POPS    Email Marketing Spend to reach $2 Billion by 2014.
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Definitely agree that email as a marketing channel needs to better integrate into social media. My bets on gmail being the big winner on that front.
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    POPS    Marketing's New Religion. Conversion the Metric of Choice.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     All I can say is no kidding. Conversions means dollars, as in return on dollars spent for the conversions. Though "knowing your brand" by impressions, etc...could still lead to conversions in the long term making it harder to track relevancy.
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    POPS    The End of the Recession Gold Rush. Survey shows rise of ad dollars as the recession nears end
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     Interesting stats on what marketing channels marketers and companies still believe to be the best for long-term branding. And how to measure the health of a brand.
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    POPS    Social Media Grows in Spend among Interactive Marketers despite the recession.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     Everyone wants to jump on the social media band wagon, but if you're a business looking to leap...get some help before you take the plunge. Check out www.Icoastalnet.com Social Media Marketing package today.
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    POPS    Grow your Own. Email List Acquistion Strategies, the Do's, Don'ts, and LIES.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     The purchase list do find relevancy with marketing strategies, a "guest history", officially opted in email database beats it in opens, reads, and conversion hands down, every time. But, of course sometimes it's easier to BUY then to BUILD. Here's how to start building better and faster email lists for your business.
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    POPS    Picking up the Pieces: Going Digital means Segemented Media Channels
    iCoastal Net Designs
    by iCoastal Net Designs  6-9-2009   
     Great article, with some great examples.
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    POPS    Real Estate Marketing and Social Media
    iCoastal Net Designs
    by iCoastal Net Designs  6-3-2009   
     I couldn't clip all the stats, but here's some great insight on how the real estate industry is leveraging the online social media to sell.
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    POPS    Direct Mail - The Dinosaur of Marketing
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Direct Mail use to be king. Now it sitting at the back of the bus. I firmly believe to truly have an integrated marketing mix (especially when marketing locally) you need a solid (if scaled back) direct mail campaign. If it works in an email, it works in a mailbox.
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    POPS    Where Social Media Marketing Measures into the New Marketing Mix
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Not bad statistics to know.
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    POPS    Email Marketing Kills Direct Mail - no kidding
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     Some helpful stats on the use of email, particular coupons, and how it has spelled the demise of direct mail.
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    POPS    Insights on Social Media Marketing
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     I've clipped out some helpful stats. Go read the rest of the article to see how much some big name interactive agencies are charging to maintain social media campaigns. Wow.
    — end of the list —

    iCoastal Net Designs marketing

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