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    POPS    Email Marketing Spend to reach $2 Billion by 2014.
    iCoastal Net Designs
    by iCoastal Net Designs  6-17-2009   
     Definitely agree that email as a marketing channel needs to better integrate into social media. My bets on gmail being the big winner on that front.
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    POPS    Grow your Own. Email List Acquistion Strategies, the Do's, Don'ts, and LIES.
    iCoastal Net Designs
    by iCoastal Net Designs  6-15-2009   
     The purchase list do find relevancy with marketing strategies, a "guest history", officially opted in email database beats it in opens, reads, and conversion hands down, every time. But, of course sometimes it's easier to BUY then to BUILD. Here's how to start building better and faster email lists for your business.
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    POPS    Get Personal. Go Local. Target's Tests Localization in Emails
    iCoastal Net Designs
    by iCoastal Net Designs  6-8-2009   
     Again, seems obvious enough. Goes back to the death of one-size-fits-all advertising. Don't just blast, engage. And most email delivery systems (reputable and/or well built ones) can handle segmentation.
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    POPS    Google Wave. Awesome
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Since marketing is now all about engagement - Google makes it easy to pull it all into one place. Check it out.
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    POPS    Direct Mail - The Dinosaur of Marketing
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Direct Mail use to be king. Now it sitting at the back of the bus. I firmly believe to truly have an integrated marketing mix (especially when marketing locally) you need a solid (if scaled back) direct mail campaign. If it works in an email, it works in a mailbox.
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    POPS    How to Grow Your Email List
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Don't buy them and for corn's sake don't steal them. I've seen where 3,000 well earned emails out performed a million purchased emails. It's not about "capturing" any more. It's about "engagement". Now, emails aren't the only things you should be worrying about. Think about Social networking accounts (that have integrated IM, SMS, email, and other messaging services). You can Grow your list in more ways then one.
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    POPS    Email Testing 101
    iCoastal Net Designs
    by iCoastal Net Designs  6-1-2009   
     Don't just open and blast. Test. check out Cheetah Mails (Experian's delivery module) latest article about the subject.
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    POPS    Email Marketing Kills Direct Mail - no kidding
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     Some helpful stats on the use of email, particular coupons, and how it has spelled the demise of direct mail.
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    POPS    Intergrating Social Media with Email
    iCoastal Net Designs
    by iCoastal Net Designs  5-22-2009   
     Here's another cool example of how companies (this one is Overstock.com) are tying it all together.
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    iCoastal Net Designs email marketing

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