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POPSIn Africa- The cellphone is the single most transformative technology for development" "Democratic Republic of Congo, with a population of 60 million, there are just 10,000 fixed-line telephones, but more than one million mobile subscribers. In Chad, the fifth-least-developed country in Africa, usage jumped from 10,000 to 200,000 in three years. At the end of 2007 there were more than 280 million mobile phone subscribers in Africa, representing a penetration rate of 30.4%." "now they can call around and know what the prices are. They can call their relatives in town, for example, and ask how much is a bunch of bananas, so they get an idea of what the price is for their produce"
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POPS The Sell-Phone Revolution Already, mobile services use area codes, Zip Codes, and even Global Positioning System (GPS) data to return results for nearby businesses in response to a search for, say, coffee shops. The next step is to serve an ad for a steaming cup of java on a mobile Web page just as the cell-phone Web surfer is passing a Starbucks (SBUX ). Within five years, online ad networks such as TACODA and Specific Media Inc. plan to apply behavioral techniques"using surfing data"to target ads to broadband-enabled digital television. It's not hard to imagine the day when multiple TVs tuned to the same channel in the same household will serve up different ads. "There is no question behavioral targeting will be a major component of television," says Dave Morgan, TACODA's founder and chairman. Read full article >>> http://www.businessweek.com/magazine/content/07_17/b4031097.htm?campaign_id=rss_topStories
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POPSTop Three Android Designs - Developers Challenge Follow through for the to 46 of the 50 winners. Some very innovative use of the Mobile Marketing Space. ,Once just a means to talk on the phone while away from our homes, and then text message, mobile phones are fast becoming little mini computers we carry around in our pockets.
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POPSChasing the iPhone While I'm not interested in buying an iPhone (it's not a good fit for how I use mobile devices), I'm excited about it because it will cause a paradigm shift in how U.S. consumers view cell phones. I believe the iPhone will broaden the U.S. market and create greater demand for other high-end phones from Samsung, Sony-Ericsson and Nokia.
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POPSThe End of Privacy? Are we unwittingly inviting big brother into our lives? The darkest fears we have of big brother is that ‘he’ can reach out to any one of us and control what we think and do. This ability to reach so many of us, and for such sinister reasons, is brushed off by the majority of people as fodder for Hollywood and the lunatic fringe. But read the article and take heed as to how we voluntarily give up bits of information on a daily basis. In hard economic times data collected on any of us becomes money to marketing firms. Are there any among us who naively believe that once trusted organizations won’t sell our personal information for a buck? And if the right reason presents itself to our government you can bet privacy laws will not stand in their way of obtaining any information they want about any of us. Homeland Security was founded to ‘protect’ us but won’t think twice about using data against private citizens when it comes to ‘national security’.
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POPSiPhone With More Memory Alright Apple, spin however you'd like, but the fact remains people want more memory and a better price. The "cool factor" is starting to wane and many iPhone adopters see their friends with inexpensive phones and iPod's with lots more memory that still get the job done. So, Mr. Jobs, get off your high-horse and eat the bitter pill of unmoved iPhone inventory. Yank out the low memory guts and replace it with more. Then you'll be able to recoup some of your production and marketing costs. Like I said in the article, My Virtual iPhone, what I have works great and I am not switching until this products gets where it needs to be -- and it will get there. To bad many will spend 2 to 3 times over what it would have cost to wait for the "right one."
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POPSPalm, Sprint Already Advertising New Pre Palm's new smart phone, Pre, was unveiled yesterday and won't be available for purchase for some weeks or months. No matter--carrier Sprint is already touting the Pre on its site and in big online ads. The swift response is smart. Both companies have a lot riding on this phone (and its new operating system, WebOS) and should capitalize on the buzz they generated at CES. By way of disclosure, Elevation Partners, which holds a 25% take in Palm, is also a shareholder in our parent, Forbes Media.
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