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POPSClipcasts & The Shape of the Net to Come It's amazing how the press out there, and most of the public, seems to have missed the big picture of what's going on here. They think this is about social networking and internet advertising. They are dead wrong. We're all involved in a much bigger game now, and the pieces are the very building blocks of society's future. I've clipped a few of the puzzle pieces together to make my point: 1. Cold War: Open v. Closed software ...leads to... 2. Show down between Cloud computing vs. PC software ...meanwhile... 3. Microsoft (PC OS) muscles in on Facebook (Internet Platform for Web Apps.) ...and on the other side... 4. Google (the world's leading search engine) muscles in on Firefox (the world's leading alternative web browser.) ...and then... 5.) Clipmarks, total wild card, leapfrogs over facebook into decentralized internet platforms with Clipcasts! Something VERY VERY BIG is afoot!
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POPSSpam on Clipmarks These days I just follow clippers who find me, but for kicks i decided to browse the general clip casts. Disapointingly it was inundated with totaly useless de fact advertising for www.playgames.net. Which appears to have sequentially registered a bunch of dummy names. Not that I'm in favor of censoring content, but is there a way to keep clipmarks non-commercial? It seems like these accounts were set up only to spam us, not to participate in the community or clip the best of the net. What can we do about these kind of virulent users?
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POPSAri Fleischer and his crew are dripping with panic Fleischer and his group Freedom's Watch are not only using the overworked and phony connection between the Iraq war and the 9/11 attacks, but they are aiming at their own Republicans who are fleeing the president's Iraq strategy. They are so panicked that Bush is going to be forced into a corner in September, that they are actually trying to intimidate members of their own party with the same bullshit rhetoric and advertising they used to manipulate and scare voters in the past two elections. Ari and his group should be totally ashamed to exploit our wounded and killed vets in such a crass political game.
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POPSRepublican Ad Calls Black Women "Ho's" According to the source, the same group was responsible for similar ads in the past that were so derogatory, even the Republican National Committee called them "racist": America's Pac is the brainchild of a Kansas-based Republican consultant, Richard Nadler. He said Sunday that he is no longer affiliated with the group. "Mr. Nadler is the genius. We basically follow his game plan," the group's new chief, Thomas Donelson of Marion, Iowa, said. In 2000, Mr. Nadler came under fire for a school choice-related ad in which parents said their son's violence ridden public school "was a bit more diversity than he could handle." Mr. Bush's campaign denounced the ad as "inappropriate," and the Republican National Committee called it "racist or race-baiting in intent."
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POPSBlock Facebook from tracking what you do on other sites Facebook Beacon allows sites to send info about your activity back to your facebook profile. While you can opt out, Nate brings up the valid point that whether or not you choose to show this information on your profile, it's still being gathered by facebook from any site that participates. Nate provides an easy way to block the beacon service in firefox, but the real question at hand here is much like the one that I have about MyBlogLog, which tracks my activity around many sites around the web (including my own blog, where i've installed the widget) and shows my profile picture there. For now, I enjoy the community aspect of getting to see who is surfing those sites and having my picture among other visitors, but at what point do utility and privacy cross? Similarly with Facebook Beacon, I'd be cool with sites adding information to my profile, but I'd definitely like it to be an opt-in service rather than an opt-out one.
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POPSDisney.com to become MySpace for Kids Definitely long overdue, though they really are hitting the market knowing what works and what doesn't and should be able to execute successfully. The product placement that will underwrite the site is the bit that scares me (and I don't have kids yet, though I do worry about my nieces). Kids are interacting with brands at such a young age these days, I just hope it doesn't turn them all into shopaholics.
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POPSBuild Your Vocabulary - Feed The World More: Viral marketing, the compelling game, and the cause it supports are key to the site's success, WFP's Barton says. An ad is featured on the bottom of each page, and it is these advertisers who ultimately fund the checks Breen writes to the WFP. He is looking into Google ads and hiring an ad agency to run the site. Breen has specified that he wants the WFP to buy locally to support farmers in developing countries, rather than using imported food, which tends to depress local crop prices. Breen has already sent $113,000 to the WFP and will send more in increments of $10,000 to $15,000 as advertising dollars roll in, Barton says. Breen says he sends all profits to the WFP, and the site has no political or religious affiliation. He donates his time and pays the cost of leasing the site's servers himself. "Some people like to give money to their colleges or whatever," he writes by e-mail, "and this I what I prefer to do with it."
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POPSHow Obama Quietly Targets Black Voters "If you didn't notice it, then you probably weren't the target," said Obama spokesman Corey Ealons of the targeted advertising. He described the campaign's general voter registration drive — which has focused heavily on young voters, as well as African-Americans — as "a very extensive effort and that's been one of the highlights and major focuses of the campaign." Obama's campaign is led by two of America's leading experts on the subtle dynamics of race and politics: the candidate himself and consultant David Axelrod, who has made a specialty of helping to elect black mayors and, more recently, the first black governor of Massachusetts. The model has been consistent: a media campaign that focuses intensely on white swing voters and a massive push to bring to the polls black voters who need no convincing of the historic nature of the candidacy.
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POPSAre Gamers Scared of Sex? Australian gamers seem particularly fearful of sex and the Australian government, via the classification guidelines, has been making sure we don’t see anything ‘naughty’ involving pink bits since 1993. Extreme violence against law enforcement officers and innocent civilians in games is sweet – just as long as you can’t see a penis or vagina. When the Australian game classification scheme was initially created, the biggest fear was the combination of sex and violence. It goes without saying that no sane person wants a game where the player can rape or commit sexual violence but that can never happen without specific programming and no commercial publisher in the world would ever contemplate it. Getting game publishers to show consensual sex scenes between adults seems a big enough step.
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POPSThe Cricket Revolution (BBC Audio documentary) A faster, more definitive form of the venerable game has taken India by storm. And India has the lion's share of the world cricket audience and market. It's more popular, more accessible, and has more people coming to watch it. And the old-guard hate it.
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POPSIn-Game Advertising Picks Up Most in-game ads appear virtually the same way they would in the real world -- like a billboard on the side of the road in a racing game. But if advertisers really do see positive results from these ads, expect to see them in more creative formats: * Mario wearing Nikes * Master Chief pounding down a Red Bull * Sonic The Hedgehog eating at a Sonic drive-through
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POPSAll Polls Indicate: Obama Wins Second Debate
Poll numbers and respectable expert opinion is overwhelming - but Obama's growing lead in the Electoral Collage growing by leaps and bounds. He's now estimated to have 264 electoral votes while McCain is estimated to only have less than 180. Yet a lot of talking heads yawn, say it was boring, or pretend that the baseball play-offs are more important (an effort at trivializing Obama's victories) -- and they continue to report smear and slander advertising campaigns against Obama as if it was news. As if a womanizer, crap shooter, ego manic ex-fly boy who confessed to war crimes in Vietnam and pleaded for special treatment when a POW is a better choice? There were real heroes in Vietnam but he wasn't one of them. And despite Vietnam being another undeclared war built on lies a soldier is suppose to be loyal and not give aid to the enemy. At least the smear, above, is based on truth; and we can't lose this election because Republican throw more *hit. BTW, debate a bit b
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POPSSelling Dissatisfaction. Did My iPod Really Make Me Happy? We're bombarded with messages telling us we need this to be happy and that to make us sexy. How can we be happy with our three year old car when that new shiny one on television will make others look at us with envy. When will the madness stop? When we've all gone completely mad? Wouldn't a walk through your neighborhood be more fun than trying to figure out whether to get a plasma or lcd large screen tv, that will have even bigger messages of dissatisfaction? What pill are they going to sell us next to restore the happiness the ads are taking away from us?
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