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    POPS    An expandable video ad generates 108% ad favorability lift over gif ad
    fuordigital
    by fuordigital  7-15-2007   
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    POPS    Richer rich media and online video increase unaided brand awareness 229%, purhcase intent by 78%
    fuordigital
    by fuordigital  7-15-2007   
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    POPS    Expandable video ad increases brand favorability by 77% over in-page flash ad-unit
    fuordigital
    by fuordigital  7-15-2007   
     No Remarks
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    fuordigital ad-unit performance

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