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POPSThe Daffodil Principle A re-clip of one of my favorite, inspirational stories! It always seems to resurface and circulate each spring. At the time I re-clipped this, there were 1442 "views".
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POPSSocial Networking Comes of Age They say you never notice Volkswagens until you drive one. I've certainly been noticing the surge in interest in social networking in the past couple of months. Twitter, Facebook, US election, etc.
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POPSMedia / Editorial Backgrounders Backgrounders are sometimes referred to as "editorial backgrounders," since these documents often simply go to the editor of a newspaper to be held in a subject file for future reference. When the newspaper wants to run an editorial about a topic, editors peruse the subject file for relevant facts and figures which help shape their understanding of and opinion about the topic at hand. The source of the backgrounder may or may not be referenced publicly by the newspaper. One more thing: It must pass the "Who cares?" test. Any information you offer the media should be interesting, newsworthy, and useful to their readers, listeners, or viewers.
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POPSWriting PSAs (Public Service Announcements) This will be useful to the many, many volunteer social marketers around the world who run freecycle, fullcircles, reuseit, etc. groups as they struggle to increase membership and participation in these important emerging venues. Eric Snyder Ottawa.FullCircles.org ==================