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POPSPredicting the price of gold by looking at web site stats This has to be the most novel approach to valuing a stock or commodity i've ever seen. Kitco is a major web site for covering commodities. This analyst is basically saying that as the price of gold rises, so does the traffic to Kitco.com. So, he checked out Kitco's traffic on Alexa and came to the conclusion that since the traffic is relatively low, it is very unlikely that gold is overvalued. I have no idea if this is wise, but it sure it an interesting take.