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POPSNPR is kicking ass because they "get it" I clipped this from a really compreshensive post on mashable.com that discusses how NPR has been defying the rest of the traditional media industry by steadily growing its audience. After reading it, it seems to me that the key here is that they have a CEO who is embracing the changing media landscape instead resisting/ignoring/denying its impact. It seems like such an obvious approach, but one that so many media companies seem unable or unwilling to take.