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POPS@mashable launches social ad creator Not sure how I feel about this. On one hand, i have to give Mashable credit for consistently inovating; first with pumping corporate tweets into ads and now the social ad creator, which seems like a very cool idea. On the other hand, i'm finding them to be less credible as an social news source as the lines have become blurred given their participation in joint ventures (or perhaps even ownership?) of companies they often cover.
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POPSSocial T.V.? Pass the Ritalin... Seriously, this just sounds like a terrible idea. I understand that people thirst for making connections with each other but with Twitter, texting, etc. how will our children learn to communicate without an intermediary like a laptop or a smart phone? Ranting here a bit but my point is this: can't we simply watch a drama, comedy, documentary, movie, game, etc. online without all the distractions? People complain about pre-roll or in-video ads online all the time...but its okay to be peppered with commentary every minute or two? Sounds like someone dusted off the old "Pop up video" concept and shoe horned it into a sociaI video application to me. I don't get it.
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POPSTwittermania Infects AOL This small nugget just jumped out at me. After spending almost a billion dollars, you would think every waking moment would be spent leveraging all AOL has to give to make Bebo a huge success. This is nuts...
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POPSCan Don Draper Use Twitter to Sell Cars?
Not sure what to make of this actually, but one thing is certain: the Ad Men are coming to Twitter. If I was part of LRs direct advertising team I would surely look into social media and of course, Twitter. That said, I'm just not sure this was the best strategy for Land Rover. Yes, it appears they can target by geos, demos, and interests but I'm not sold on simply using Twitter as more contemporary WOM/buzz media buy. I probably shouldn't dismiss this too quickly, but Land Rover has always tapped into the spirit of adventure, and I'm wondering if they could have looked to other services that would have worked together with Twitter to make for a more compelling UX. Tough to tackle that via paid microbloggers. One other quick note: Land Rover typically appeals to a slightly older (35-49) demo with greater HHI than what most people associate with Twitter users - more anecdotal evidence to compare with recent Comscore data suggesting the largest growth segment on social networking platfo
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POPSThe Death of the Age-Based Early Adopter @mobilediner and I were just discussing this idea yesterday which is why I amplify'd this piece; its a very intriguing possibility. Will this "new" group demand web services and applications that are developed to provide more meaningful social connections? More intellectually stimulating? More productivity in the work place?...
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POPSNavigating the Challenges of the Real-Time Web Interesting post by Jeremiah from Forrester. Trying to keep up with the info flow is indeed a challenge and like he notes, Friendfeed's "pause" button in its redesign is a nod to the issue. One of the great features of Amplify Clogs is that the entire conversation stays with the content - on a permalink. So, if I've missed a Twitter or FB update, but i've "followed" a Clog, i'm notified and can catch up on my time, even though I've missed "it" in real-time...Kind of like Tivo for social media ;)
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POPSBarnes & Noble Launches Blogging Booksellers Neat idea. I always look at the Barnes & Noble employee recommended book section whenever I go there. Makes a lot of sense to give them a voice and the opportunity to make direct connections with local customers...like me. Now, if we can get the B&N team to adopt Clogs for sharing their perspective on what they are reading...
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POPSWhat the FUNK?! This is one seriously kick ass, funky tune. Amazing to me that someone had the creativity and determination to edit this together from so many youtube videos. Definitely goes into the "wish I thought of that" file...
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POPSWhat CNET could have been Former CMO of CNET takes stock following the sale to CBS. Integration of a company with a very different culture is always difficult. In this case, he points to the acquisition of ZDNet as the catalyst that brought about the demise of CNET's innovative spirit and strategic compass.
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