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POPSFuture of Mobile Ads: In-App Search? Naturally, Google going for the full frontal attack here and they appear to be leading. It seems though that this battle has two fronts: ad serving but also the device manufacturers (iPhone, BBerry, Palm, etc.) who will clearly be putting even more efforts into creating the most consumable app stores...
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POPSOf Toilet Paper & iPhones: The Perfect Branded Social App Leave it to P&G to absolutely nail it via a wiki and user generated content. I can't think of a better example of a marriage between a brand and social networking than SitOrSquat for the Blackberry or iPhone. Just brilliant...kudos. Now i'm off to download...er, um...install the app on my iPhone ;)
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POPSAP's Awesome iPhone Integration This is a terrific app. I use it all the time currently. Cannot wait for what promises to be an awesome extension of their service on the iPhone. Here's a description from AP while at Jobs' Apple developer conference today...
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POPSBig News From Apple This is a significant statement. Apple could possibly open up Safari as well. Regardless, the explosion of great new apps, widgets, etc. is sure to follow to the benefit of all iPhone users...great stuff.
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