0
POPS"What's the ROI of putting your pants on in the morning?" I laughed pretty hard when I read this. You can hear the frustration that many people have with regard to social media metrics. Its clear now that corporate money is beginning to flow into social media and as the volume is turned up, so will the measurement requirements...and the old (or in this case, new) ROI conversation. One exec noted in the article that he would like to see agencies "...apply the same analytics, discipline and rigor to social media metrics that they have for display, and natural and paid search." Can it be done using the same template? Btw, the url to the original article was amplify'd by @rkrueger (http://amplify.com/u/1l3z) - interesting read about Facebook's new conversion tracking tool.
0
POPSMake History Web Site Is One of Many Online Museums - NYTimes.com "Distributive knowledge creation" is quickly becoming part of many museums throughout the world as this article notes. I'm really excited about this idea. I think Amplify and other services (flickr, youtube, etc.) will go a long way in adding to crowd sourced collections focused on historic cultural happenings such as 9/11 or even the more recent earthquake in Haiti. People sharing their thoughts on events - as they happen in real time - will provide great insight into the varied opinions held at the time either for future historians to analyze or simply for posterity. Great story at the source...
1
POPSJan. 19, 1983: Apple Gets Graphic With Lisa Love this: "And " oh yeah " Apple co-founder Jobs got kicked off the Lisa team by CEO John Scully and went to another project. The Macintosh. See above. Jobs, of course, would be pushed out by Scully in 1985 only to get his revenge by returning the favor 10 years later."
1
POPSTake Take Typeface Personality Quiz, Experience Self-Discovery...So Great! Whether you're into design/typography or not, you will love this extremely well done and informative experience (well, i did anyway). Couple things: note the password is "character". Second, when you receive "Your type" be sure to click on other types to learn a little history about each...very neat. Lastly, if you want a good chuckle, reload the test and try again - only this time don't add the password and keep watching ;) Kudos to Pentagram...they are the best.
1
POPSAn NFL Christmas Story... Great stuff. Btw, took my kids to see The Blind Side...a little long on Hollywood camp but a nice, entertaining, inspiring story that everyone can relate to...
0
POPS"Stun people into loyalty" by...who else? Godin of course. I hope he won't take this the wrong way, but Seth to me has become the Jerry Seinfeld of marketing. What I mean is that he is a master of observation and, like Seinfeld, has a way of seeing the obvious in ways most people don't realize until he exposes you to it. They both tap into human behavior at such a common yet deep seeded level that you end up laughing at yourself (Seinfeld) or bonking yourself on the head and saying "of course, why didn't I think of that" (Godin). Seth's gift however is even more special: he paints such a visual picture for you that before he's finished, you can see the outcome - which makes you feel like you're the one who figured it all out. He's that good.
2
POPSDespite infamous botch, Tony Romo volunteers for holding duty Full disclosure: I am a life-long Giants fan, and one who hates the Cowboys as much as any Boston Red Sox fan can hate the Yanks. This guy can play on my team anytime. Tony Romo may just have figured out how to win the big one...and my respect. Well played, Mr. Romo...well played.
0
POPSShepard Fairey's Holiday Card No overt Obama or Obey reference here but chock full of awesomeness. You've gotta hand it to this guy, he is definitely leaving a clear, original, and identifiable mark on pop culture. A look back on the 2000s pop art/culture will most definitely show Fairey's work to have made its presence and influence felt.
1
POPSTwitter Community does it again: a workaround to share conversations with EVERYONE. I'm continually amazed at the resourcefulness of the Twitter community. They are determined to use the service the way they want, not just the way the tweet gods say they should. This is one of the more recent, always clever examples of the community taking matters into their own hands. This idea fills a need as the blogger notes: "it’s equally important to engage with new connections from by a trusted personal network of people handpicked by you."
0
POPS@andrew_chen on Blogging Fatigue I've always loved AC's blog and can totally understand his reasons for slowing down a bit. Its hard for many people to summon up great ideas or concepts for a post at will - this one jumped out at me and its a big reason why I love Amplify. You can see his other thoughts at the source...
3
Clips
Latest Pops
Latest Comments
Most Pops
Tags
Print
Save
Turn on live update