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    POPS    What I would like to tell 99% of potential clients
    communicatrix
    by communicatrix  5-20-2008   
     Great Q&A with Seth Godin on cause-related marketing. Great stuff for small businesses, too.
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    POPS    Marketing, defined (by Seth Godin)
    communicatrix
    by communicatrix  11-30-2007   
     I love this definition of marketing. I love Seth Godin.
    2
    POPS    It's what you do with what you have that counts
    communicatrix
    by communicatrix  7-15-2007   
     Seth Godin sums it up neatly once again. How does this guy have so many of these "d'oh!" thoughts, anyway? I want what he's drinking...
    3
    POPS    How to kick butt from a marketing ninja
    communicatrix
    by communicatrix  3-27-2007    2
     Scott Ginsberg has more ideas in an airport waiting area than I will in my whole life.
    3
    POPS    The Consumer Trap
    communicatrix
    by communicatrix  1-30-2007    1
     Excellent review of what looks like a terrific book on the evolution of marketing in developing the modern consumer mindset. Don't buy it! 'Rent' it from the library!
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    POPS    Marketing Is Not A Department
    communicatrix
    by communicatrix  11-15-2006   
     Lots of other gems here, too, like "Le ROI Est Mort" (clever!) and "Interaction Requires Iteration"
    — end of the list —

    communicatrix marketing

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