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POPSWELLS FARGO: PARTICIPATION FOR REAL comments by David Armano This really is a very good post, on the key topic of the day. Companies have been "participating" in social media for awhile...if you mean blasting content out on facebook with no follow through on the comments and activity. Time for that to change! Leading companies are now dedicating staff to social media outreach and real participation. Video with David Armano to follow. Stay tuned!