I think this is hilarious !

If only they could just read brains like Steve Jobs can.

Looks like the guy in the pic is using Vista...the meter is barely registering activity.

okay

Eventually Microsoft will realize that there is no cognitive stuff without it being triggered into action by some association, often by non-cognitive cues. This is how advertisers make a living. We think of (we remember) things only when we are reminded, when the thought is cued up by an association. Cognition is a cascade of thought and any given "cognitive unit" is a link in a chain. Most of the time we don't know what triggers things, mostly because the triggers and the thoughts/actions they generate are subconscious. Good luck, Microsoft.

I'm taking a psych course, and an EEG only gives you the overall state of the brain, not thoughts and feelings (nothing can do that yet, but the EEG can't even tell what parts of the brain are most active).

Its not as if I understood anything Zeke said, but I'm so down with it that I gotta say Go Zeke!!!!

wouldn't it be easier if they just asked users? oh, and listen to what they told them...

You'd think...but apparently we are not reliable sources of this information. So how do you develop a system for a user who is not a reliable source of user requirements?

I reckon Bill himself came up with this idea on a night out.
"I know...lets code up a system that reads their minds!". Bill being Bill, nobody disagreed with him.

Even the diagram looks like it was drawn on a napkin in a bar.

@thinboy
Knowing the state of the brain could still allow someone the possibility of finding out what particularly interests a person thought, right? If a person's EEG indicates the person is content, or excited, or upset then those impulses could be used to refine the stuff being shown to them. You don't really have to know what they are thinking, only if they like it or not.

The question is then, can we know if someone is happy, sad, angry, content, etc by their EEG?