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POPSE-mail Newsletters That Customers Actually Read While customers' in-boxes are overflowing, here are some tips to get them interested in your company's e-mail newsletters Link: http://www.businessweek.com/smallbiz/content/may2009/sb2009054_011526.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories
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POPSTake Cover! Marketing Blitz for McCafe Is on the Way http://adage.com/article?article_id=136423 McDonald's Massive $100 Million Coffee Launch Impossible to Escape The coffee war grows bigger! In recessions people naturally shift spending from higher priced luxuries (Starbuck's) to lower priced commodities (McDonald's coffee). Case in point: while Starbuck's is pruning coffee dollars have already shifted to McDonald's... so when eyes are already on the Golden Arches can McDonald's branch out from their speedy fast-food Masterbrand perception with McCafe? If the campaign is right, the "Mc" in the name seems wrong to me. Regardless, Starbuck's has already launched their new campaign: "Beware of a cheaper cup of coffee. It comes with a price." Can't wait to see more of the coffee wars!
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POPSDon't Blame Private-Label Gains on the Recession Threat: No-Names Brands Have Been Picking up Momentum for Past Decade Across Demographics Solution? Kraft combines in-store displays with retailers that showcase Kraft products together with non-category private-label offerings
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