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    POPS    Three inspirations for brand ideas
    charcoal
    by charcoal  10-29-2007   
     The answer to the question "how do we want to make people feel' is all important when developing ideas that get a true emotional reaction. Dirt is Good and Dove were very strong on emotional engagement. Vodaphone is not.Cultural Change, Company Vision and Emotional Engagement are the triangulation points of an idea.
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    POPS    Big ideas and advertising - 3
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Big ideas and advertising - 2
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Big ideas are too big for advertising
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    What is a big idea?
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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