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    POPS    GDP and Middle Class
    charcoal
    by charcoal  10-26-2007   
     No Remarks
    0
    POPS    BBDO looks at routines as rituals
    charcoal
    by charcoal  5-23-2007   
     No surprise that people still do the same routines, but it looks like the meaning of these rituals is changing.
    0
    POPS    Chinese corporate leader on brand building
    charcoal
    by charcoal  5-8-2007   
     An example of how Chinese manufacturers are waking up to brand building.
    3
    POPS    Branding is not about yelling
    charcoal
    by charcoal  5-8-2007    1
     Brand building is like getting consumers to let you whisper to them - what you say adds value and they trust you to come close to them
    1
    POPS    How do you create an attractive brand?
    davidcarlson
    by davidcarlson  3-15-2007   
     No Remarks
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    charcoal consumers

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