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    POPS    Advice to young planners
    charcoal
    by charcoal  11-8-2007   
     No Remarks
    0
    POPS    Three inspirations for brand ideas
    charcoal
    by charcoal  10-29-2007   
     The answer to the question "how do we want to make people feel' is all important when developing ideas that get a true emotional reaction. Dirt is Good and Dove were very strong on emotional engagement. Vodaphone is not.Cultural Change, Company Vision and Emotional Engagement are the triangulation points of an idea.
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    POPS    Big ideas and advertising - 4
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Big ideas and advertising - 3
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Big ideas and advertising - 2
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Big ideas are too big for advertising
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    What is a big idea?
    charcoal
    by charcoal  10-29-2007   
     No Remarks
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    POPS    Brand Quotes
    charcoal
    by charcoal  10-26-2007   
     No Remarks
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    POPS    BBDO looks at routines as rituals
    charcoal
    by charcoal  5-23-2007   
     No surprise that people still do the same routines, but it looks like the meaning of these rituals is changing.
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    POPS    after name change, yahoo still needs to stand for something
    charcoal
    by charcoal  5-16-2007   
     Interesting I tend to use cn.yahoo.com, but when I use google, I deliberately click on its English site! yahoo is not top of mind for me when I want to find stuff. To me, it's .... I don't have a clear idea what it is. I asked around the office, and many people are just like me. yahoo, changing name is only a beginning. What exactly are you about?
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    POPS    build brand personality - case compare
    charcoal
    by charcoal  5-16-2007   
     another comparison: starbucks pales in personality and humor
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    POPS    build brand personality - case compare
    charcoal
    by charcoal  5-16-2007   
     Which airlines says this: "You can bring an ego of any size on board – but only a bag this size”?
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    POPS    Brand compensates for product's lack of difference
    charcoal
    by charcoal  5-8-2007   
     When a product is a commodity with no differentiation, brand become the point of difference.
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    POPS    Authenticity defined
    charcoal
    by charcoal  5-8-2007   
     A simple definition of the much talked about authenticity, excerpted from Brand Building Insider, by Derrick Daye on Weight Watchers
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    POPS    religion inspires brands
    charcoal
    by charcoal  5-8-2007   
     An interesting blog about how marketers can learn a lot from religion.
    0
    POPS    Chinese corporate leader on brand building
    charcoal
    by charcoal  5-8-2007   
     An example of how Chinese manufacturers are waking up to brand building.
    3
    POPS    Branding is not about yelling
    charcoal
    by charcoal  5-8-2007    1
     Brand building is like getting consumers to let you whisper to them - what you say adds value and they trust you to come close to them
    1
    POPS    7 Tricks to Viral Web Marketing
    eVisible
    by eVisible  4-25-2007   
     http://www.baekdal.com/articles/Branding/viral-marketing-tricks/
    1
    POPS    How do you create an attractive brand?
    davidcarlson
    by davidcarlson  3-15-2007   
     No Remarks
    — end of the list —

    charcoal branding

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