charcoal

Real Name:n/a
Location: Shanghai, Beijing, M...
Joined:5-5-2007
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POPSAdidas Olympic Ads
charcoal
by charcoal  3-7-2008    1
 No Remarks
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POPSSpanish Subway ad
charcoal
by charcoal  3-5-2008   
 true and fun
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POPSAdvice to young planners
charcoal
by charcoal  11-8-2007   
 No Remarks
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POPSWhat is a big idea?
charcoal
by charcoal  10-29-2007   
 No Remarks
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POPSBrand Quotes
charcoal
by charcoal  10-26-2007   
 No Remarks
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POPSBBDO looks at routines as rituals
charcoal
by charcoal  5-23-2007   
 No surprise that people still do the same routines, but it looks like the meaning of these rituals is changing.
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POPSBrand compensates for product's lack of difference
charcoal
by charcoal  5-8-2007   
 When a product is a commodity with no differentiation, brand become the point of difference.
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POPSAll categories can be interesting
charcoal
by charcoal  5-8-2007   
 No Remarks
1
POPSHow do you create an attractive brand?
davidcarlson
by davidcarlson  3-15-2007   
 No Remarks
— end of the list —

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