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    2
    POPS    Use Your Cell Phone to Paint a Wall
    cc_chapman
    by cc_chapman  8-24-2007   
     I love this use of technology. Engage people by allowing them to play. I want to go find one of these so I can play.
    3
    POPS    Geico & KFC Embrace Consumer Generated Content
    cc_chapman
    by cc_chapman  5-22-2007   
     I love reading posts about companies experimenting in this space. Proves that you don't have to spend a ton of money to do something effective. But, does it further prove that the 30 second spot is deader then ever? I don't know.
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