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POPSBatelle on Mobile pointing way to creating more utility around the mobile phone-works well for local search-find restaraunt on upper east side that is kid friendly
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POPSKritX aggregating reviews-they should go beyond blogs to sites like about and epinions, if they aren't going to already
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POPSMicrosoft Local The next level to Google Maps-question is whether you can port it to your own site.
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POPSViacom and RSS very interesting further use of RSS to create personalized channels of content, even more interesting in that it is from what would be considered an "old line" media company in Viacom
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