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POPS10 Onjectives of Social Media Some metrics of social media. The objectives include: Generate awareness, Drive Trial, Product Launch, Establish Need/Want, Product/Service Comparison,Positive Association, Form/Change Opinion, Influence the Influencers, Drive Action/Traffic, Establish/Regain Trust.
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POPSLee Odden interview Video conversation with Lee Odden about e-commerce blogging and how to optimize and send press releases for the search engines and editors