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POPSThe future of games Basically the article is saying that the more successful video games allow people to take a creative role and use their imaginations, and in the process, games are becoming far more personalized. I get the impression that if you asked Will Wright to take this hypothesis to the extreme, he would describe something not unlike the movie The Game. Not necessarily creepy like that, or consuming your entire life, but certainly just as personalized. I can only imagine what insanely cool things could be worked into a game that knew you so well.