The jam was meant to instigate, to irritate, but to do so inconspicuously. The copy is mildly ironic because it mimics the expression, "I love a good cup of coffee" and loyal Starbucks patrons might not even catch the significance of the word "invasion" thinking the jam just another advertisement.
The confessions of a generic magazine: “We loaded this issue with more advertising than content. The content we did publish was edited, censored and manipulated to please our advertisers or as lame filler between the product pushing ads. We got paid quite handsomely to produce this issue and are glad you will pay to read what we already got paid to print. Are You Generic?
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