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POPSHow not to build a community: Part II: Listen to John Nash Almost every client and company I've ever worked with has ached to reach the "blonde", but I continue to advise them to pay attention to the brunette (and redhead and all the other variations of hair colour). The long tail is chunky and has more possibilities than anyone can imagine. The thing is, the brunette is gorgeous and interesting, but she just wasn't as noticeable. She's also not used to the attention, so is much more approachable. It's up to you to look past the "blonde" and pay attention to the ignored, underrepresented and under-served.
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POPSTagging is huge! This is one of (if not the) best paragraphs about the importance of tagging that i've read. Check out the rest of the post by clicking the source link. It's an excellent post on the overall importance of "making sense out of it all."
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POPSWho benefits from the 'culture of participation'? i don't think there is a blanket answer to this issue. I think that in some cases, the people/users will benefit and the companies that provide the services will be successful. Skype is a great example of that. On the other hand, if the technology is nothing more than a conduit for participation for participation's sake, then i think people will get board of it and the ocmpany will not be successful. Make sense?
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