0
POPSButtock cleavage - Fashion Trends In Reverse!
n the early 2000s it became fashionable for young women and men to expose their buttocks in this way, often in tandem with low rise jeans. The Cincinnati Enquirer called it the "new cleavage", and expressed views that "It's virtually impossible to find jeans to cover your hipbone". In reaction to this trend, Saturday Night Live aired a parody advertisement for a product called Neutrogena Coin Slot Cream. Low-rise jeans sometimes also resulted in what is often called a whale tail—the appearance of the waistband of a thong or g-string above the waistline of one's pants, creating a shape resembling a whale's tail. British designer Alexander McQueen was particularly mentioned as the originator of buttock cleavage revealing jeans, known as the "bumster", in cultural critique Sheila Jeffreys' Beauty and Misogyny: Harmful Cultural Practices in the West. United States Patent 6473908 registers a design for buttock cleavage revealing trouser designs.