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POPSPinup Icon Bettie Page Dies at 85 At her website , Page's lawyer Mark Roesler released this short statement: With deep personal sadness I must announce that my dear friend and client Bettie Page passed away at 6:41pm PST this evening in a Los Angeles hospital. She died peacefully but had never regained consciousness after suffering a heart attack nine days ago. She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality. She is the embodiment of beauty. As I said before, it's all temporary. Luckily for us, the photos are not. Page most recently (re)gained attention for the 2005 bio-pic, The Notorious Bettie Page , with Gretchen Mol.