Huge commitments of resources by traditional media to remain relevant in the age of information. With the considerable momentum that their ownership of premium content allows they are well positioned and should be taken into account by anyone playing in the field of online media, whether as a content owner or as an advertising network or agency.
Quite a few analysts have described the situation of online as being essentially out of reach of governments and laws written before the information age. That time is over and this has enormous implications for many businesses that are currently thriving in the online space.
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