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POPSBlog Ad Network by Six Apart helps monetization of smaller blogs Six Apart is one of the few companies of the so called web 2.0 wave whose focus on sustainable business models is a major strength. Using their position as a blogging platform to structure and manage an ad network is really a no-brainer from a business standpoint, while it is also in keeping with Six Apart's consistent policy of offering easy-to-use solutions to its customers. They are uniquely positioned to generate substantial business value from this initiative. I am very curious about their pricing mechanism and about the degree of visibility they will allow into their profit margins from this activity. And perhaps even more than those aspects of the scheme, I will be interested to understand their targeting philosophy (serving the relevant ads to each micro-audience) because that's one of the big battles of tomorrow's advertising.
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POPSFret no more about Google
The decrease in paid clicks on Google's online advertising network has been one of the worrying news of the first quarter for modern day advertisers. The Economist has done a good little piece of analysis showing why the decrease may only be the result of Google's own aspiration for more relevance and better performance of ads. And I think it shows pretty well why Google is here to stay and very far from being already "over the hill" as some put it. It is perhaps the most telling testimony of the company's ambition to build a sustainable position in the elusive field of online advertising and beyond that narrow perspective an indication of the stringent demands the company has on itself. So emails may be flying around showing how great a working environment Google is, but nobody should infer it's a corporate version of Club Med. And judging from their ambitious cooperation with SalesForce, these guys are going for a cut of every significant business transaction they facilitate.
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POPSLuxembourg-based company registering 3-letter domain names Why does a Luxembourg-based company called Quinv invest so much money registering systematically all 3-letter domain names? Apparently there seems to be a business case behind that, which is rumored to be a form of asset backed bond. The revenues that can be generated through these domains will be used to issue one or more asset backed securities, thus allowing the company to make money by generating more profit than required to service the obligations stemming from the existence of the asset backed securities. Perhaps there is more... Don't forget that Skype was initiated in Luxembourg :-)
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