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POPSSocial media bigger than previously thought A very interesting conclusion of recent study by Pew shows that social media is on track for faster adoption than previously believed. And this means that the media landscape is on the brink of yet another radical change in the way owners of content relate to their audience and communities. Exciting stuff.
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POPSWhere's the agency? Quite an interesting trend in the space of advertising as online media, especially those that have a participative audience, are now reinventing the value chain of marketing communications. This does look like a validation for those of us who feel the role and mission of agency is to undergo dramatic changes in the months and years to come. Watch this space!
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POPSOnline advertising poised to grow through recession A couple of very interesting figures regarding the resistance expected of the online advertising business in the forthcoming recession. I tend to believe the recession will actually amplify the shift of budgets from traditional forms to new forms of of marketing.
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POPSSoaring demand for sponsored links on mobile Quite an interesting trend showing that marketing on mobile devices may be picking up traction... at last. No, make that "unfortunately" since I am not sure I will enjoy having to manage intrusions on my smart phone.
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POPSGoing green to grow the business Seeing opportunity where there is a challenge is a rare gift and one that can do more to change a difficult situation than most government led initiatives.
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POPSSolving the cllimate crisis with game theory This article provides an interesting perspective on the current dynamics of paralysis in the way the international community deals with climate change. It also offers pretty interesting and practical actions that could help break the deadlock and start moving towards measurable improvements in the way we use the global environment.
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POPSFree music pickign-up steam At long last music is going to be freed from the straight-jacket of clumsy protection systems that end up bothering legitimate users without preventing fraud.
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POPSLuxembourg-based company registering 3-letter domain names Why does a Luxembourg-based company called Quinv invest so much money registering systematically all 3-letter domain names? Apparently there seems to be a business case behind that, which is rumored to be a form of asset backed bond. The revenues that can be generated through these domains will be used to issue one or more asset backed securities, thus allowing the company to make money by generating more profit than required to service the obligations stemming from the existence of the asset backed securities. Perhaps there is more... Don't forget that Skype was initiated in Luxembourg :-)
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