I’m a bit late in reading How to Drive Your Competition Crazy, but that doesn’t mean this book is in any way out of date. What was true in marketing in 1995 is still true today. As we all know, some things don’t change, the most prominent of those is our nature.
I’ve been given a marvelous opportunity by Michael Port, who’s dared to ask me to review his second book, Beyond Booked Solid and kindly sent me a manuscript, pre-print (yes this is a first for me- I’m kinda psyched!)
I’ve been talking a lot about mindsets, lately. With you, with my friends and with colleagues. One thing becomes more and more apparent, every day: You can’t teach it!
The past few months have brought me to a boiling point. As I couldn’t find any worthy freebies to review, I went head-first into my treasure chest of long-lost free reports and retrieved something worth reviewing: Rich Schefren’s Internet Business Manifesto.
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