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POPSCo-Creation and Online Community: D*I*Y Planner and Levenger "For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."
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POPSRyan Rasmussen - "An Interview with an Innovator" [Stephen Smith - HDBizBlog] Stephen Smith, of the HDBizBlog, interviews Ryan Rasmussen, emergent media specialist at Levenger. "Weave inspiring narratives throughout the net that will compel future customers to fall in love with your own unique customer experience. Through persistent, genuine interaction, passionate customers convert from 'talkers' into 'teachers,' "
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POPSFlickr: Rasmussen Flickr account for collaborative brainstorming and new product development with DIY communities.
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POPSCollaborative Ideation Collaborative Ideation is a tumblelog I use to synthesize voice and perspective for the various social networks within which I experiment. I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.
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