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POPS"Feature Creep" Invades! Companies feel that to keep consumers interested in their products they must constantly innovate. What are some of the products you wish companies would stop tinkering with? What product do you wish would be put back into the marketplace? --Ann Rafalko
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POPSWhich Marketing Discipline Will Own Consumer-Generated Media? Read the full article: http://publications.mediapost.com/?fuseaction=Articles.showArticle&art_aid=57601 My idea exactly: the classical agencies are not really innovative. Our experience is that the new stuff is often being initiated at the customer-side and further developed by new interactive shops like ONE Agency ;-) Jo C.