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    POPS    Co-Creation and Online Community: D*I*Y Planner and Levenger
    Ryan Rasmussen
    by Ryan Rasmussen  7-10-2008   
     "For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."
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    POPS    Flickr: Rasmussen
    Ryan Rasmussen
    by Ryan Rasmussen  6-8-2007   
     Flickr account for collaborative brainstorming and new product development with DIY communities.
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    POPS    Collaborative Ideation
    Ryan Rasmussen
    by Ryan Rasmussen  6-8-2007   
     Collaborative Ideation is a tumblelog I use to synthesize voice and perspective for the various social networks within which I experiment. I started an online social media experiment a year ago with R&D in mind. However, I quickly discovered that a responsive online presence was a far more valuable tool as a new method for learning from customers.
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    Ryan Rasmussen co-creation

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