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POPSConsumers Shrug at Apple TV Only 400,000 Apple TVs sold so far? That's pretty puny for a company whose other hardware sells astonishnigly well. Where's the Apple marketing muscle? I see iPod, iPhone and Mac OS commercials and print ads everywhere I go, yet I've never seen one ad for the Apple TV. Did I blink and miss it? What does Apple need to do to make the Apple TV a lust-worthy device?
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POPSI'd Rather Rent With the cost of home networks and high-def TVs plummeting, I don't think too many people are interested in "owning" digital copies of movies, and many people no longer want to collect hard copies of movies (DVDs) either. People won't pay extra for digital, they merely want to pay a few bucks to watch a wide selection of movies (in HD!) on demand through a set-top box or device that's connected to the Internet. Rent, not own.
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