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POPSMySpace making money? full article: http://www.businessweek.com/magazine/content/07_15/b4029059.htm?chan=technology_technology+index+page_internet
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POPSWhich Marketing Discipline Will Own Consumer-Generated Media? Read the full article: http://publications.mediapost.com/?fuseaction=Articles.showArticle&art_aid=57601 My idea exactly: the classical agencies are not really innovative. Our experience is that the new stuff is often being initiated at the customer-side and further developed by new interactive shops like ONE Agency ;-) Jo C.