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POPSSteal my content, please!
I completely agree with Scoble on this one, although I can understand why people who make their living directly from their creations have a hard time letting go of the fear of giving away at least some of the rights to their content. Cory Doctorow began releasing all of his literary work under creative commons licenses years ago, allowing people to freely download and distribute his work under some light provisos. I downloaded and read "Down and Out in the Magic Kingdom" on my palm pilot, freely and legally, and was hooked. Because of that, I've read a huge amount of his writing, become a mammoth fan, and will likely purchase every book he publishes. I've also published everything I've written, shot, and produced under a similar license. While that certainly hasn't brought me traditional commercial success, it has definitely accelerated serendipity countless times for me, and if you trace out the effects of those 'lucky' events, it's helped shape both my career and life.
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