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POPSRecessions are Great for Franchisors A recession will mean an uptick in the unemployment rate and a fresh batch of newly unemployed people looking to start their own business. Franchisors will see an injection of new blood. Take a look at tips from Forbes on finding a franchise that's a good fit. http://www.forbes.com/entrepreneurs/2008/01/15/franchise-mcdonalds-ufoc-ent-manage-cx_ll_0115franchise.html
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POPSDisaster Waiting to Happen According to a recent survey by AT&T, small business are unprepared for a crisis. But crisis planning doesn't have to break the bank or be difficult. Building a "dark site" or back-up web site that can be implemented in time of crisis is a quick way to keep employees and customers on top of the situation. Protecting your customer data is also easy and can be done by companies like Ingrian Networks for fees that are way lower than the non-compliance fines from the government.
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POPSSmall Biz Workaholics Small business professionals are working too hard to compete with larger corporations causing small business owners to be overworked. A better way to compete is to have a solid business plan and a staff that is properly trained; don't try to run the business all by yourself. Look for business tips geared toward the small business owner in the Entrepreneurs section of Forbes.com.
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POPSUpdate: Don't Fight the Big Guys This is an update on the status of a court case between eBay and Perfume Bay that was discussed in a Forbes.com article, Don't Fight the Big Guys. Goliath has won this round, but David is looking for an injunction and appeal.
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POPSWin One for the Little Guy, Almost Landing a government contract is a sweet deal for any company, but especially for a small business. New legislation could make that easier, but only if it gets passed. What other efforts should the government be taking to give small businesses a fair shake?
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POPSDon't Fight the Big Guys A great example of the big guy picking on the little guy. Check out the Forbes.com story on another David and Goliath battle. http://www.forbes.com/entrepreneurs/2007/10/05/lawsuits-litigation-sba-ent-cx_ll_1005lawsuit.html
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POPSKnow Your Customer And You Won't Be Betting the Bank Having a good grasp of who your customers are is important to any business. Market research is a great way to get to know your customer base better. It will help you make good business decisions most of the time. Unfortunately, nothing is full proof.
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POPSThe Taste of a Marketing Success Entrepreneur First Flavor took an old idea and transformed it into a product that can be used in a whole new market. This innovative advertising solution opens a new realm of possibilities for marketers to engage audiences in their products. Hopefully, Hershey will jump on this marketing scheme right away.
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