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POPSIn New Unique Branding Concept Hemingway Co-Brands Hemingway Mariel & Ernest Hemingway The hot internet buzz words today are Twiiter, micro-blogging, social media, Google and branding. Taking advantage of these trends businesses and celebrities alike are utilizing these powerful marketing options in greater frequency. In the forefront of internet marking boom is actress/holistic author Mariel Hemingway, the maternal granddaughter of author Ernest Hemingway.