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POPSLysol Launches Hand Sanitizier: Healthy Touch Lysol, the number one disinfectant spray and toilet bowl cleaner, is launching its first line extension outside of thome disinfectant category. Lysol’s hand sanitizer Healthy Touch rolls out nationally to retailers this month and will compete directly with the popular Purell brand. According to its packaging, Lysol is positioning Health Touch as the “gentle foam cleanser,” killing 99.9% of germs. (For the record, Purell claims to kill “99.99% of most common germs.”)
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POPSSuper Bowl product launches The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.
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POPS2007 Most Memorable New Product Launch Survey Released The results are in! Schneider Associates, BNP Media’s New Product Magazine, IRI and comScore are pleased to announce the findings of the Sixth Annual Most Memorable New Product Launch Survey. Based on feedback from more than 1,000 consumers across the country, this study reveals the most memorable new product launches of 2007 and highlights the latest trends in consumer behavior.