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POPSOnce Again, P&G Does it Right! On a recent episode of Oprah, P&G’s Pampers brand landed a placement on Oprah thanks to its One Pack=One Vaccine UNICEF cause campaign and Salma Hayek.
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POPSNEW COMMUNITY TRENDS: A Meet-Up, Brought to You by Huggies Advertising agencies and public relations firms are using a variety of online tactics to create two-way communication between the brand and consumers and consumers and the brand. New media techniques being employed include social networking, blogs, community Web sites, and word-of-mouth marketing.
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POPSWhat's Tappening? The Tappening campaign is capitalizing on viral buzz and celebrity seeding (reusable bottles were given to Cameron Diaz and Scarlett Johansson), as well as exposure from the Associated Press and Good Morning America. In the first 36 hours of business, 39,000 reusable bottles were sold.
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POPSLysol Launches Hand Sanitizier: Healthy Touch Lysol, the number one disinfectant spray and toilet bowl cleaner, is launching its first line extension outside of thome disinfectant category. Lysol’s hand sanitizer Healthy Touch rolls out nationally to retailers this month and will compete directly with the popular Purell brand. According to its packaging, Lysol is positioning Health Touch as the “gentle foam cleanser,” killing 99.9% of germs. (For the record, Purell claims to kill “99.99% of most common germs.”)
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POPSSuper Bowl product launches The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.
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POPS2007 Most Memorable New Product Launch Survey Released The results are in! Schneider Associates, BNP Media’s New Product Magazine, IRI and comScore are pleased to announce the findings of the Sixth Annual Most Memorable New Product Launch Survey. Based on feedback from more than 1,000 consumers across the country, this study reveals the most memorable new product launches of 2007 and highlights the latest trends in consumer behavior.
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