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POPSSuper Bowl product launches The Super Bowl has been regarded as an occasion to introduce innovative products ever since the 1984 Macintosh launch. Surprisingly, despite Super Bowl XLII’s record-breaking ratings this year, only four companies used the opportunity as a stage for major product launches, including the Audi R8, Pepsi Gatorade G2, Hyundai Genesis and the Taco Bell Fiesta Platter.