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POPSSeinfeld's Latest Gig Microsoft is shelling out big on the belief Seinfeld can make it cool -- as in Mac cool. But here's the $10 million flaw in this logic: Microsoft will never be cool. And that's okay so long as it continues to be successful.
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POPSABC is McPricey With 3 of the top 10 most expensive shows on network TV, ABC proves the most expensive net for advertisers this fall. But come spring, heavy hitters like Fox's American Idol is bound to change that. Other ratings juggernauts 24 and Lost will also make some waves.
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POPSFinally, Some Late-Night Stability As NBC tests the waters with another (risky) hour of late-night fare (in prime-time) CBS is wise to hold on to its stable alternative. After a decade-plus at no. 2, the tiffany network's veteran host has a real shot at poaching former Leno viewers and winning the ratings war.
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