7
POPSThe Male Gaze, Fashion Advertising, and the Pose A few excerpts from an interesting web essay on the exploitation of female beauty and male expectations in advertising. (And, by extension, society?) Worth going through, starting from the beginning. The following web essay casts doubt on the belief that there is such a simple, self-evident "thing" as beauty. It looks at beauty as a cultural construct, at how beauty is defined, at how fashion magazines cultivate a very particular notion of what it means to be attractive or beautiful. And it suggests that this particular notion may be less about sex, less about actual human sexual behaviors, than it is about power.
23
POPSHow To Be Funny Very nice tips with funny examples. Surprise is often worked into a joke through the 'pull-back/reveal' technique. The joke focuses your attention on a particular angle or detail of the scene, then suddenly pans out to show you the whole, surprising picture. Very often the success of these jokes hinges on the joke-teller's subtle control of rhythm: a beat here, a breath there.
1
POPS Wes Anderson's American Express Ad, Best Commercial... Ever? I can't stop watching this commercial from the modern genius of sweet, ironic, self-deprecating humor, Wes Anderson. There are so many hidden gems (the whole damn thing is a Truffaut homage) and the comedy works on so many levels (even the fact of Wes "selling out" for a commercial is incorporated as an in-joke). If the embed above doesn't work, see it here . (Warning: if you don't like Anderson's past work, you won't get this either.)
Newest Clips
see Newest Clips
Pops
Comments
Tags
1
Most Pops
Print
Save
Turn on live update